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Marketing the Beach to the Masses

October
18
2013

Rodney the Lifeguard is the official face of Ocean City's advertising campaign. But now that the beach season is over and planning for next year's tourism season has begun, there are some people questioning whether Rodney is the best way to appeal to would-be vacationers.  Bryan Russo talks with members of the local business community about the pros and cons of the resort's current marketing strategy.

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